Are You Getting Bad Advice?

© Copyright 2003 (c) Rosalind Gardner, All Rights Reserved.

During my research this week, I came across an ezine with
a subject line that read, 'Stick with One Guru Guidance'. I fully expected
that the title was crafted with shock value simply to grab the
reader's attention, and expected that the article would in fact promote the
opposite viewpoint.

I was wrong.

In a nutshell, the author said that although there is lots of great
Internet marketing advice available, if you read the advice of too
many 'gurus', you will get confused, lose focus, and that 'complete
paralysis' will be the ultimate result.

My immediate reaction was to think 'how absurd'. Without a careful
survey of many different viewpoints, you can't formulate your own
ideas and opinions.

Although I've been marketing online for since 1997, I still spend
time almost everyday researching topics relevant to my Internet
businesses.

My email inbox overflows with ezines and newsletter subscriptions.
I surf the Web to see what's new and what has changed in the Internet
marteting realm. I regularly purchase and review newly-released
products and services.

Above all, I seek advice and learn from both my mentors and
those I mentor.

I can't imagine choosing between Corey, Marlon, Yanik or a dozen
others to be my only eBusiness mentor. All are extraordinarily
knowledgeable and each offers a unique perspective. I learn volumes
from each and every one.

While I agree that the plethora of prescriptions for internet business
success can be somewhat confusing, I trust that you, my dear
readers, have ample intelligence to wade through and determine
whose counsel is of value to you.

Basic study and organizational skills will help you avoid confusion. Take
notes, keep a business diary and bookmark pertinent web pages.
Categorize them in ways that make sense to you.

In summary, here's a prescription for your Internet business success.
Get a balanced diet of advice by selecting information from all the
major gurus. Read, digest and use that fuel to boost your business.

After all, variety IS the spice of life!

Rosalind Gardner is the best-selling author of 'The Super Affiliate
Handbook: How I Made $436,797 Last Year Selling Other People's Stuff
Online. Her incredible online success  has been profiled in numerous
popular publications including 'Secrets to Their Success', 'Small
Business Opportunities, 'Six Figure Income' and 'Revenue' magazine. To
learn how you too can grow your own lucrative eBusiness, please visit:
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